UXR LAB

APPLIED USER EXPERIENCE RESEARCH LAB FOR INTERACTIVE MEDIA

The UXR Lab focuses solely on applied user experience (UX) research in interactive digital media. The lab specializes in helping developers (games, apps, websites, software, simulation) discover and fix usability and user experience issues with their products. The lab has hardware and software resources, as well as more than 10 researchers who work with developers through their entire product lifecycle from concept to post-launch.

  • Competitor analysis
  • Collaborative design
  • Usability and UX expert evaluation
  • Usability and UX testing
  • Pre- and post-launch analytics
  • Physiological measurements (biometrics) and eye-tracking
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