Marketing Faculty
Nelson Amaral, PhD
Associate Professor
Marketing
Marketing
- cross-cultural consumer behaviour
- luxury counterfeits
- persuasion
- marketing ethics
- personal brand relationships
Ying (Annie) Jiang, PhD
Associate Professor
Marketing
Marketing
- Consumer decision making
- Consumer food consumption
- Consumer new product adoption
- Mobile marketing
Salma Karray, MSc, PhD
Professor
Marketing
Marketing
- operations research and marketing interface
- supply chain management
- retailing and channel management
- marketing mix effectiveness
- marketing decision models
- movie marketing
- marketing analytics
- applications of artificial intelligence in business
Wei-Lin Wang, PhD
Assistant Professor
Marketing
Marketing
Terry Wu, PhD
Professor
Marketing
Marketing
- International Business
- Global Marketing
- Marketing of Higher Education
- North American Free Trade Agreement
- International Trade Policy
- Marketing of Smart Toys