Wei-Lin Wang
PhD

Background

Dr. Wei-Lin Wang received his Ph.D. in marketing with a focus on empirical quantitative marketing from McGill University and his M.B.A. from National Taiwan University. His research interests include product portfolio management, innovation, new product launch, purchase timing behavior, dynamic customer management, customer engagement, and content marketing. Prior to joining Ontario Tech University, he was a research associate at the Medill IMC Spiegel Research Center at Northwestern University